Insight at the Shelf…Virtually
Running a survey through a retail outlet can be time consuming, expensive and difficult—and that’s if the retailer allows you to conduct research in the first place. You need to get the survey set up without the competition seeing what you’re testing, then hope that the layout and display remains the same for all survey participants. That’s all before the work necessitated by compiling the data and bringing it all together. It can take a long time to get results.
ShopperWatch is a new innovation in digital market research technology. In the digital age, data is a major commodity; to stay ahead of the competition, it’s important that you have the most effective market research data collection tools at your disposal.
ShopperWatch is not a solution but a market research data collection tool that is more flexible and powerful than is currently available. With ShopperWatch, your customer behaviour can be tested at different levels.
With ShopperWatch you can perform customer behaviour analysis in a fully immersive 3D environment, featuring animated retail walkthroughs and fully modeled products that can be “picked up” off the shelf and rotated in any direction. This is perfect for testing everything from packaging to price modeling. Taking this even further, you can now step your survey participants into the VR world and fully immerse them in the environment without even leaving the office or research lab. The excellent realism and real-life comparison of this VR environment gives realistic results without entering a retail outlet.
Contact Strategic Research Tools today for a demonstration about how this powerful market research data collection tool can benefit your company.