Data Capturing

Understanding Consumer Behaviour

Understanding consumer behaviour assists in lowering risk, and increasing speed to market with better, and more creative strategies. Gathering this information about the consumer is aimed to inform you of current consumer perceptions, what types of consumers they are, and how they are attracted to your offer. This is then aimed to open your business for growth by implementing the right strategic decisions. The more focused the research the more valuable it will be for you to implement.

Let’s take a closer look at the types of results you can expect to achieve out of our product suite.

1

Testing Store Layout and Shopper Interactions


Product Application: Virtual Mapper

Our Virtual Mapper tool can test your consumer’s in-store journey, gain shopper profiling and record at shelf interactions.


Test Study Insights

With the insight gathered from testing the shopper interactions you can utilise the data gathered to assess the shopper journeys, what they interacted with, how long they were in certain locations and where the built-up areas are in store. From here you can strategically setup the store, or merchandising to fully impact your customer and ensure you are seen amongst the crowd.

Research Data Gathered

  • Shopper Journey
  • Shopper Profiles
  • Question Statistics
  • Dwell time – at shelf
  • Dwell time – in store
  • Gaze recorded for POS
  • Product added to basket
  • Productspicked up and put back

2

Testing Consumer Behaviour


Product Application: Monitor, Virtual Mapper

With this use of these Market Research tools you can test your consumer’s in-store journey, gain shopper profiling, record at shelf interactions as well as receive shopper feedback and test product choice modelling.


Test Study Insights

Understanding the consumer behaviour allows you to be more strategic with your product placement, POS placement, and you get to know who your demographic is your aiming to sell to. With this insight gathered, you have the information at hand to ensure your product, signage, and marketing campaign is targeted at the right shoppers, and placed strategically for the greatest impact.

Research Data Gathered

  • Shopper Journey
  • Shopper Profiles
  • Question Statistics
  • Dwell time – at shelf
  • Dwell time – in store
  • Gaze recorded for POS
  • Product added to basket
  • Products picked up and put back
  • Product choice listing
  • Brands Interacted
  • Number of Shoppers
  • Que Analysis

3

Testing Packaging and Shelf Layout


Product Application: ShopperWatch

Our ShopperWatch Research tool allows you to test the following: Multi-category testing, Merchandising Concepts, Product Packaging Concepts, Planogram A/B testing, Point of Sale Concept effectiveness, Pricing analysis and product choice modelling.


Test Study Insights

Data gathered at shelf is vital to understanding exactly what the shopper in doing and where your focus should be. To ultimately move your product further, this type of study will allow you to understand if your positioned correctly on the shelf, or if your priced competitively and at the correct place to maximise your sales. Also, understanding the difference from one planogram where your products are positioned to another will give you insight into what will drive sales more effectively. This insight at shelf is very important to maximising your shelf presence, and understanding what strategies you need implement.

Research Data Gathered

  • Products selected
  • Basket value
  • Shopper basket items
  • Planograms shopped per shopper
  • Average shopper time at shelf
  • Average time to first product interaction
  • Shopper basket items
  • Total interactions per planogram
  • Brands interacted at shelf
  • Products interacted at shelf
  • Products purchased at shelf
  • Questionnaire statistics

4

Testing Shopper Gaze in a Shopping Environment


Product Application: Research Concepts

For valuable answers, step your shopper or viewer into a virtual world in which you can test matters that are impossible to set up or alter in the real world. You can even test ideas that don’t yet exist.

Couple that with eye tracking, which enables you to see where your participants are looking and whether they notice the changes you have made. All of these tools are aimed at simplifying the process of making good decisions without the headache of dealing with people or restrictions in the real world. A few examples of how Research Concepts has been utilised in capturing consumer data; Pack design testing, Product visibility, Shopper reactions, Eye gaze journey across the shelf and attention to Point Of Sale.


Test Study Insights

Eye tracking is used in a virtual environment and run in a research lab or in-house at your office. The data gathered is a powerful indication on where and what shoppers look at while looking at the retail shelf and products. This data will give you an indication if your product is noticeable among your competition, and whether changes need to be made to stand out further. It will reveal in an objective way what attracts the shoppers attention. By utilising this type of study you can understand where shoppers look as they shop the retail outlet, and which products or signage captures their attention. This allows you then to strategically make better decisions at shelf, and with your marketing campaigns moving forward.

Research Data Gathered

  • Eye gaze pathway
  • In-store journey
  • Product visibility
  • Viewing behaviour based on demographics
  • What attracts shopper attention
  • Heat maps of eye gaze
  • Area specific analysis

5

Testing New Product Development and Conceptual Ideas


Product Application: VR Genesis, VR Content Production

With VR Genesis, our skilled 3D modeling team takes your designs and creates them in a virtual environment. Whether it’s the virtual prototyping of the product, package design, shelf placement or marketing signage, SRT provides you with a way to test your product in the marketplace with minimal risk, and at a fraction of the cost.


Test Study Insights

Data gathered through virtual reality can be utilised quickly to scope out and present new ideas, or concepts for packaging, store layout, store design and all product related insight required like merchandising and even pricing. The data and knowledge gained reduces the risks taken in implementing a strategy without the right information or knowing the shopper you are aiming at. This data gathered will equip you to make strong decisions on your store development, product design, and will give you confidence in the decisions you need to make to progress forward.

Research Data Gathered

  • Eye gaze
  • In-store journey
  • Product visibility
  • What attracts shopper attention
  • Heat maps of eye gaze
  • Products selected
  • Planograms shopped per shopper
  • Average shopper time at shelf
  • Time to first product interaction
  • Shopper basket items
  • Total interactions per planogram
  • Brands interacted at shelf
  • Products interacted with at shelf
  • Products purchased at shelf
  • Questionnaire statistics